Privacy Policy

This privacy policy sets out how É or Éternelle (hereinafter referred to as “É”, “we/our/us”) uses and protects any information that you (hereinafter referred to as “you”) give É or Éternelle when you use this website.

É or Éternelle understands that you care how information about you is used and shared, and is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

É or Éternelle may change this policy from time to time by updating this page. This notice describes our privacy policy. By visiting É you accept the practices described in this Privacy Policy.


The information provided by customers will help us customize and continually enhance your shopping experience at É You may browse É without providing any personal identification information. However, we may ask you to provide personally identifiable information at various times and places on É In some cases, if you choose not to provide us with the requested information, you may not be able to access the entire É or participate in all of its features.

We receive and store any personally identifiable information you enter on É, through our catalogues, or information you give us in any other way. For example, we may collect the following personal identification and contact information such as your name, address, telephone number, birth date, and e-mail address. In some instances, we may also require demographic information such as postcodes, preferences and interests. For payment purposes, we may also require your account number for processing through PayPal if you use a credit card or debit card.

If you use one of our services, or participate in one of our promotions, we may ask for additional information, such as your age, interests or product preferences. From your purchases and other interactions with us, we obtain information concerning the specific products or services you purchase or use. When you visit É, our web server automatically collects anonymous information such as log data and IP addresses. We may use the automatically collected information for a number of purposes, such as improving our site design, product assortments, customer service, and special promotions.


É or Éternelle values the information obtained from our customers and are not in the business of selling these information to others. We require this information to understand your needs and provide you with a better service, and in particular for you to complete your purchase transactions, provide the services you request, send you our catalogues and other offerings by mail, keep you informed about the status of your orders, identify your product and service preferences, so we can notify you of new or additional products, services, and promotions that might be of interest to you, internal record keeping, and from time to time also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customize the website according to your interests.


All of the above information that we collect, as described above, may be shared among all entities under É, including but not limited to É


We also may disclose information to outside companies that help us bring you the products and services we offer on our behalf. Examples include fulfilling orders, manage a database of customer information, distribution of e-mails, direct marketing and data collection, storage and analysis, fraud prevention and other services designed to assist us in maximizing our business potential. We require that these outside companies agree to keep confidential all information we share with them and to use the information only to perform their obligations in the agreements.


Sometimes we send offers to selected groups of É customers on behalf of other businesses. When we do this, we do not give that business your name and address. If you do not want to receive such offers, please adjust your email preferences or unsubscribe by clicking the unsubscribe link at the bottom of any É or Éternelle’s e-mail. Also, we may provide information to carefully selected outside companies when we believe their products or services may be of interest to you.


As we continue to develop our business, we may transfer or share a copy of personal information about you in the event that É or one of its properties, affiliates or subsidiaries, goes through a business transition, such as a merger, being acquired by another company, or selling a portion of its assets. You will be notified via email or a prominent notice on É prior to a change of ownership or control of your personal information, if your personal information will be used contrary to this policy. However, nothing in this Privacy Policy is intended to interfere with the ability of É or Éternelle to transfer all or part of its business and/or assets to an affiliate or independent third party at any time, for any purpose, without any limitation whatsoever. É or Éternelle specifically reserves the right to transfer or share a copy of personally identifiable information collected from É to the buyer of that portion of its business relating to that information.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. However, during payment processing, we transmit the entire credit card number to the appropriate credit card company during order processing. It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer.


A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.


Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website and the information practices of these advertisers and third-party Web sites are not covered by this Privacy Notice. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


You may choose to restrict the collection or use of your personal information:

  • Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes; and/or
  • If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect. Please note that we do not offer opt out from sharing non-public personally identifiable information about you among É or Éternelle group entities.


Any dispute relating in any way to your visit to É or to products purchased here shall be submitted to confidential arbitration in Malaysia. The following elements of this website are the property of É or our suppliers and are protected by Malaysia and international copyright laws: all text, graphics, logos, button icons, images, and audio clips, digital downloads, and data compilations — both individually and as they are compiled on the site. However, if you have in any manner violated or threatened to violate our intellectual property rights, we may seek injunctive or other appropriate relief in any state or federal court in Malaysia. You consent to exclusive jurisdiction and venue in such courts. Any arbitration under this agreement shall be conducted under the prevailing rules of the Malaysian Arbitration Association. The arbitrator’s award shall be binding and may be entered as a judgment in any court of competent jurisdiction. To the fullest extent permitted by applicable law, no arbitration with respect to this Web site or to products purchased here shall be joined to an arbitration involving any other party, whether through class arbitration proceedings or otherwise.